Question 1- In what ways does your media product use, develop or challenge forms and conventions of real media products?
How does your media product represent particular social groups
Within our 2 minute opening film youth/gang culture is represented through two individuals of which both come from these kind of backgrounds the basis of this film is to educate teenagers from the age of 13-19 to steer clear of gang culture due to the consequences it may have and the problems it may cause. we was able to represent this throughout our film by basing it in a street environment however due to the fact that we are not near any south London towns or near urban culture environments due to the risk of being hurt our locations do not look as urban as we would of liked. Stereo typically young teenagers that hang around in large groups are seen to cause and participate in trouble in which we tried to portray through 20th century clothing for example Ollie (Adam) is wearing a long coat to give a suspicious dark look suggesting problems and threat. again the opposing character Malcolm (Stanley) is wearing again a long coat and trainers which is stereotypical for teenagers to wear and in which both characters are moving around in suspicious and a typical 'hard man' way to suggest a thought of not caring and thug like actions. With influential films such as fast and the furious, lock stock and two smoking barrels, shank and adulthood all involve situations that show clear gang situations and clothing views which allowed me and my group to take ideas from and improve our own film.
what kind of media institution might distribute your media product and why?
media distribution is highly important within film making and producing a film due to the fact that this is how the viewers and audience are able to see the film and how film and film makers actually do make money. so due to our film being a uk based film productions that would help with the funding of our film would be funded by the national lottery which provides funds across a large amount of media products. the production and development fund offers mean that finical assistance is available for established film makers but also rising talent and also every level in between in addition to this there are many other ways of helping finical support for film makers UK sales companies and film festivals, National film agencies such as the capitals film agency Film London which directly runs several productions schemes supports local film making, additionally with UK based films the UK government is able to fund ad support. The UK Film Council was a non department public body set up in 2000 to develop and promote the film industry in the uk. it was constituted as a private company limited by guarantee. owned by the secretary of the state for culture, media and sport and governed by a board of 15 directors. it was funded from various sources including the National lottery.The UK film council also have a distrbution and exhibition programme which includes many companies that distrubutes UK based films in which our film is UK based these include:
The Prints and Advertising Fund – provided £2 million per year to help UK distributors produce extra prints of non-mainstream or more commercially focused British films, or to publicise films more effectively through advertising and other channels.
The Cinema Access Programme (launched in 2003) – provided £350,000 to help cinemas purchase subtitling and audio-description technologies that improve the cinema-going experience for people with hearing and sight impairments. The programme also provided funds to YourLocalCinema.com, the film listings website of choice for film-goers with sensory impairments, and the Film Print Provision strand, an ongoing funding initiative that helps distributors produce fully accessible film prints.
The Digital Fund for Non Theatrical Exhibition (launched in 2004) – a £500,000 fund to help expand the activities of film clubs, societies community groups and mobile film exhibitors in order to improve viewing opportunities for audiences in rural areas across the UK that might not be able to support a full-time cinema.
The Digital Screen Network (set up in 2005 by the UK Film Council and the Arts Council England) – a £12 million investment to equip 240 screens in 210 cinemas across the UK with digital projection technology to give UK audiences much greater choice.
Capital funding – the Small Capital Fund (2006) provided £800,000 to help smaller cinemas meet the costs of essential building refurbishments and other improvements such as disabled access; and the Capital and Access Fund for Cinemas (2007) provided £500,000 to help cinemas upgrade their equipment and premises to improve the cinema-going experience for audiences.
in which all of these will be able to contribute to distribution of our film allowing viewers to see this.
who would be the audience for your media product?
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Here we have a young 18 year old by the name of Christian Mack. Years ago he had suffered from drug/gang related violence in which affected his family and friends very heavily causing him to lose close friends and any kind of social life due to how much he had suffered from gang/drug related violence. Thanks to 2 years of treatment and counselling and help from his close family he was able to stop and bring his life back together by re taking school years and applying for a number of jobs and now 10 years later is very successful for himself. However Christian still feels that the young generation of today are still in need of more access to information about drug/gang related violence which clearly portrays the consequences of this and how it can be very harmful. Furthermore the way he feels that this needs to be addressed is through ways in which the young generation of today will enjoy so therefore believes that they need to be addressed through films. so my audience for our two minute opening film is the young generation of today those of which include young males and females like Christian so they are able to gain knowledge of not to be afraid to speak up when needing to and understand that there are consequences of such serious matters and are in need of help if involved in such things.
The audience for my 2 minute opening film will be of ages 13-19 due to with initial ideas scenes require a lot of thought to understand and also the scenes contain explicit ages that can only be shown to older youth so that it is not miss interrupted into being a poor role model or misleading
How did you attract/address your audience?
Produced a questionnaire for 20 young generation of the public to fill out
1. How old are you?
a. 15-25
b.26-35
c.36-45
d.45 or over
2.what is your favourite genre(s) of film?
a. Thriller
b. Horror
c. Action
d. Romantic/fantasy
3.Do you watch the genre of our film (thriller) ?
a. yes
b. No
4.How do you like films to start? straight to a dramatic moment? introducing characters? or be told basic premieres of a film? if other please write on the line provided
5.When do you believe titles should be seen ?
a. Before the start
b. During the start
c. After the start
6. Do you have any preferences if a film has music at the beginning?
a. Yes
b. No
c.Other
7.Within a film what story do you like?
a. Fictional
b. Non- fictional
c. True stories
in which with our questionnaire we handed 20 different copies out in a public place to get a vary of different age groups so were able to have a varied amount of views.
Results:
1.
15-25=12
26-35=4
36-45=2
45 or over=2
2.Genres
Thriller=10
Horror=6
Action=3
Romantic/fantasy=1
3.Do you watch the genre of our film?
Yes=20
No=0
4.film starts
Dramatic=8
introducing characters=6
basic knowledge of the film=6
5.when titles should be seen?
before the start=6
during the start=11
after the start=3
6.any preferences to having music at the start of films
Yes=18
No=2
7.Within a film what story do you like?
fiction=4
non fiction=6
true stories=10
Once me and my group had gathered our results we were able analyse them as a group and highlight any changes that we needed to make within our own story and expand on initial ideas that we had already produced, having a vast amount of difference in results meant that it was very complicated to analyse different techniques we had needed to use however we was able to make final decisions and agree together on what had to be done and were able to expand on our initial ideas and produce our final product. In addition by producing this questionnaire I was able to gain an understanding of what other Individuals like within opening scenes and not only my own personal preferred choice. Allowing me to target my audience a lot more and focusing on specific areas of my 2 minute opening.
What have you learnt about technologies from the process of constructing this product?
Technology that I have been able to use and expand my learning into are the seven products above.
1) camcorder-Me and my group had used a camcorder to be able to record our final two minute opening film as it was small and productive meaning that we was able to move it from to place to place to record different scenes and sections in a number of places. However one problem we found with this cam recorder is the fact that some areas that were either loud or very windy the camcorder was able to pick this up much more clearly than the speech in which was said by the actors so due to this we had to further use a pod casting kit to allow the voices to be heard clearly meaning viewers were able to understand our story.
2)Memory/Data sticks of 16 GB meant that when work was completed or even part way through completion we were able to save this onto our own personal data allowing us to make and changes or completion once at home meaning that as a group work was able to be done quickly without any problems of no one completing work or being left behind in terms of keeping up with the rest of the group. It also meant that as a group we was all able to have work saved as a backup if the work once saved on the computer was lost or damaged at all.
3)To complete our filming and allow this to be a good standard meaning that it was able to be clear and understandable for the viewers was the use of a tri-pod which allowed stability for our groups camcorder. Also thanks to some advice from our supervisor we were able to learn different aspects of how to control the tri-pod with more control we were able to see a difference within our filming and pictures taken due to the fact that they were either a lot more clearer or more complex camera angles for example canted angles or tilt frames meaning that our film was able to become more interesting for viewers. within our group we did not find any restrictions from the tri-pod as if needed we was able to move the tri-pod around with ease and also increase or decrease the tri-pod in size and height to get the filming access needed.
4) Panasonic headsets meant that for the editing needed within our group we were able to listen to music,speech and audio individually within a class room without disturbing others within the class. by having access to an headset the benefits we found were that it was clear and of high quality, ensuring sound was not muffled or unclear to analyse and make any changes if needed.
5) This was the use of laptops or desktop computers which played a large part in producing my groups film and also all of the coursework required. due to the fact that blogger was only accessible on computer laptops or desktops. however problems we found when using desktop computers within school,we found problems with certain documents and software we found that it would either crash or fail on us meaning a delay in certain tasks had come up in which our group had to overcome and fix.However when using my own personal laptop at home i found that i did not find any restrictions with the internet or programmer used at home so was able to finish tasks on time as i found a laptop to be quick and easier.
6) pod-casting kit was used for the majority of audio sounds within our film for example the voice over this allowed us as a group to record our two speakers when performing their speeches, to be able to record this effectively we are required to record our speeches in a silent environment, this ensures that we do not receive any background noise or sounds from the environment we were in allowing speech and sound to be clear when re-played this also is given on to the editor in which in our group is Holly in which she would let us know if any changes were needed to be made in which we would have go back to and change.
7) Audio cable/USB lead throughout the planning and production of our film this allowed us to be able to transfer film clips and pictures from the video camcorder onto our computer desktops or laptops allowing us to transfer to editing and production of our film.
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
within our media product due to the fact our preliminary task was our first attempt at producing a 2 minute opening clip to a film so as a result we was very in -experienced and did not have any knowledge of how to construct a productive and successful 2 minute opening clip that will attract viewers. within our group we had struggled with picking a suitable miss en scene as a result of using the cam-recorder for the first time as a result we had many interruptions within our film setting.
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